The Team

Meet the team.

Dr. Michael Rich

Dr. Michael Rich

Founder — The Mediatrician

Pediatrician, researcher, and author of The Mediatrician’s Guide, Dr. Rich has spent decades studying how media shape children’s health and development — and translating that science into practical, judgment-free guidance for families.

Dr. Alicia Haywood

Dr. Alicia Haywood

CEO/Executive in Charge of Production

Award-winning media producer and accomplished innovative educator. Founder of iSpeakMedia, a nonprofit organization dedicated to community education that centers the lens, language, and lifestyle of media literacy.

Ashton Swinford

Ashton Swinford

Executive Producer, Mediatrician Makes House Calls

Award-winning creative director and executive producer with 15+ years of experience creating emotionally engaging stories and high-impact campaigns across film, television, streaming, digital, branded content, and global enterprise communications.

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