Advertising

At what age should I take my kids to see movies with direct marketing ties like “The Lego Movie”?
At what age should I take my kids to see movies with direct marketing ties like “The Lego Movie”? 150 150 Mediatrics

Q: At what age is it developmentally ok for kids to see The Lego Movie and even Star Wars with their parents? Is the subliminal (and hidden) marketing in movies unethical, especially given how well it’s made? ~Lamenting over Lego, USA A: Dear Lamenting, Marketing consumer products through TV and movies has been occurring since these…

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Is a bouncy seat with a tablet mount really so bad?
Is a bouncy seat with a tablet mount really so bad? 150 150 Mediatrics

Q: I’ve been hearing a lot about a new bouncy seat that includes a place where parents can put an iPad to occupy their baby. Is it really that different than watching TV, other than giving parents more control over content? –iPuzzled in Watertown, NY A: Dear iPuzzled, The recent attention on this toy is…

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Are there home school media literacy programs for seven-year-olds?
Are there home school media literacy programs for seven-year-olds? 150 150 Mediatrics

Q: We are a homeschooling family who has decided to exclude media from our daughters’ lives until they turn 7. Our daughters have never watched TV and have never seen an advertisement, movie, YouTube clip, etc. Our eldest is turning seven in June, and we want to introduce her to media though a media literacy…

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My daughter is upset by Justin Bieber’s behavior, how can I help her cope?
My daughter is upset by Justin Bieber’s behavior, how can I help her cope? 150 150 Mediatrics

Q: My 12-year-old daughter is devastated by what has been happening with Justin Bieber. She has been a fan of the pop star “forever” and she and her friends fervently follow his career and personal life. I originally supported my daughter’s obsession (allowing her to buy his music, hang posters in her bedroom, attend a…

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Do pop-up ads affect young children?
Do pop-up ads affect young children? 150 150 Mediatrics

My almost 3-year-old son loves to watch Caillou on Sprout, a TV channel that carries programming for infants and young children. Throughout Caillou, there are many pop-ups that soundlessly advertise Sprout or the next show that will air. These pop-ups distract me as an adult. Have there have been any studies on how they affect young…

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Should my 5-year-old be watching educational TV?
Should my 5-year-old be watching educational TV? 150 150 Mediatrics

Q: So far I’ve only allowed my 5-year-old to watch DVDs that I’ve selected. Should I introduce some quality educational TV programs, or should I stick to my guns and keep her away from TV—and the commercials that come with it—for as long as I can? –Tepid about TV, USA A: Dear Tepid, Your question…

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How do you explain advertising to a 5-year-old?
How do you explain advertising to a 5-year-old? 150 150 Mediatrics

Q: My 5-year-old son’s summer camp is studying the Olympics, a topic he is very interested in.  We’ve been seeing many billboards and TV commercials with athletes promoting Coca Cola. The first time he saw one, he literally said, “Oh, if I drink Coca Cola, then I can be a great boxer too.”  Of course…

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How can parents make the internet a safe place to play?
How can parents make the internet a safe place to play? 150 150 Mediatrics

Q: With kids of all ages using the internet for everything from socializing to finding information to playing games, how can we keep them as safe as they can be in that world? -Net Nervous A: Dear Net Nervous, You’re right–just like the school playground, the internet is a place where children play, learn, and…

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What could possibly make my two year old so scared of an eyeglass commercial?
What could possibly make my two year old so scared of an eyeglass commercial? 150 150 Mediatrics

Q: When a certain commercial for eyeglasses comes on TV, my two year old practically jumps in my arms and holds on for dear life! In it, one pair of eyeglasses makes a karate noise and splits into two pairs. I’m pretty sure it’s the karate sound that scares her, since her brother wears glasses…

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When should I talk to my girls about media and body image?
When should I talk to my girls about media and body image? 150 150 Mediatrics

Q: At what age should I teach my daughters about the ways media idealize thinness and display a narrow view of beauty? I want to reach my girls before their opinions are shaped by media influences, but I don’t want to alarm them about something that doesn’t seem to bother them yet. They’re in 4th…

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