Are American Girl dolls a better choice for my niece than the more sexualized Barbies or Bratz?
October 1, 2009
Q: I wondered if the Center has any research on the American Girls phenomenon. Unlike Barbies and Bratz, these dolls are not sexualized, and they also have connections to history and culture through each doll’s storybook. I am guessing that they are probably a better alternative for playtime fantasies (at least for families who can afford them — the dolls cost $95 each). But they are also linked to all kinds of merchandising, encouraging families to buy accessories like furniture, clothes, and even pets to go along with them (also pricey). What do you think about the pros and cons? My niece is 8 years old and I am thinking ahead to the holiday season.
Answered by Dr. Michael Rich, The Mediatrician